50 Cars = 1 Bus

Every day thousands of Swedes drive to the airport. In an effort to get them to take a Flygbussarna bus instead, Acne created this, somewhat literal, manifestation of some basic arithmetic. Traffic chaos ensued…

Every day thousands of Swedes drive to the airport. In an effort to get them to take a Flygbussarna bus instead, Acne created this, somewhat literal, manifestation of some basic arithmetic. Traffic chaos ensued…

This sculpture of a Flygbussarna coach was built from 50 cars by the side of the main road to Stockholm airport.



An accompanying website includes a live feed of the bus-sculpture plus gizmos to work out how much carbon would be saved by switching from the car.

This film explains more

Credits:
Agency: Acne advertising
Set designers: Johan Sjölin – ArtnDito; Urban Lisinski – Dekor Klippan AB
Photographer: Johan Warden
Web agency: Acne digital

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