Inside Chanel is an ambitious online project telling the story of the fashion house and its founder via a series of online documentaries
The website launched last autumn but the final set of five films are in the process of being released. Each combines striking black and white graphics with archive footage and photography to relate a different chapter in the story of Chanel, its brands and its founder.
Gabrielle ‘Coco’ Chanel was fiercely independent. She wore trousers, cut her hair short, drove her own car, smoked in public, sunbathed in Biarritz, openly took lovers – all of which was totally at odds with the softly feminine ideal of the Frenchwoman at the turn of the century. Chanel’s designs freed women from constraints. She was the first to dress women in trousers, to make black chic and sexy for evening wear and to adapt men’s tailoring to a woman’s silhouette.
The story of the young Gabrielle Chanel is related in Chapter 6, Mademoiselle
While Chapter 7 covers her later years
Here’s the story of Chanel No 5
And of a certain actress’s relationship with it
And this film beautifully tells the story of Gabrielle Chanel’s transformation into ‘Coco’ and international fame
Incidentally, Chanel remain tight-lipped over who created the films but the above clip in particular looks very much like the work of illustrator Lorenzo Petrantoni to us.
See all the films here