The annual Design Week Awards took place last night at London’s Royal Artillery Gardens, with AKQA winning four awards including Best of Show for its campaign promoting the Nike+FuelBand in Japan.
FuelBand is a wrist device allowing users to track their physical activity and compare it to others’ – the user experience, created by Nike and R/GA, won Best in Book in this year’s Creative Review Annual.
To promote the product, AKQA created a temporary arcade opposite Tokyo’s Harajuku station which featured a series of games powered by Nike+. Judges said the project was “brave” and “forward thinking”, pushing the boundaries of design.
As well as winning Best of Show, AKQA won the App Design category for MTV Under the Thumb (above) – an app which allows MTV shows to be streamed onto mobile devices, and turns smartphones into a remote control which controls the users’ PC, laptop or connected TV.
B&W took the top spot in the Brand Communications category for its striking gambling-inspired campaign on behalf of West Yorkshire Police promoting the dangers of legal highs, which judges described as “compelling”, while Johnson Banks’s commemorative stamps for Royal Mail showcasing British fashion won the Print Communications Award (below).
A book showcasing the work of University of Arts London’s Textile Futures Research Centre by Franklin Till won the Editorial Design top spot, and NB Studio’s posters for Typographic Circle’s Five Big Names in Type event topped the Poster Design category. Each poster featured an attending designers name set in a typeface designed by them.
Furniture and lighting designer Bethan Laura Wood (below) was named this year’s Rising Star. A Royal College of Arts graduate, Wood’s Totem and Moon Rock collections were shortlisted for Product of the Year and Furniture of the Year at the Design Museum’s 2012 Design of the Year Awards.
In the Interactive Design category, Tate, Channel 4 and ISO Design were awarded for the Gallery of Lost Art (below) – an exhibition about artworks that have disappeared. The exhibition displayed photographs, newspaper cuttings, letters, images and film in a virtual warehouse, and was described by judges as a “beautifully crafted, immersive experience that evokes the feelings of a real gallery”.
Fighting off competition from Hallowe’en themed treacle tins and a limited edition £20,000 cask of single malt whiskey, Conran and Partners’ Ten Green Bottles for Gordon’s gin – using 10 patterns inspired by Sir Terence Conran’s 1960s textiles – won the Packaging category.
The Identity Design Award went to The Beautiful Meme’s identity for Scottish visitor centre The Battle of Bannockburn. Each letter in the identity represents a key element of the battle’s story. Judges were impressed with “the craft and storytelling within the logotype” and described it as an identity that “combines both strength and charm.”
Other winners included Framestore’s four-minute title sequence for last year’s Bond film, Skyfall, which won the Broadcast Design category, Ippolito Fleitz’s Brunner Milan Furniture Fair, voted the strongest example of exhibition design and Taxi Studio’s 3D installation, Clifton Troll Bridge (below), which placed a 3D projection troll onto Bristol’s Clifton Bridge and attracted 25 000 YouTube hits. The installation was voted the best self promotional project.
For a full list of winners, see below. To view shortlisted projects, visit designweek.co.uk
Best of show: Nike+ FuelBand, AKQA
Print communications: Great British Fashion Stamp Set, Johnson Banks
Editorial design: Material Futures, FranklinTill
Retail interiors: Nike Fuelstation, AKQA and Millington Associates
Packaging: Ten Green Bottles, Conran and Partners
Digital installations:Ugokidase Tokyo, AKQA
Poster design: Five big names in Type, NB Studio
Hospitality and workplace interiors: Movement Cafe, Morag Myerscough
Writing for design: Disappointment Diary 2013, Asbury & Asbury and Hat-Trick Design
Product design: 27-inch iMac, Apple
Furniture: Mono Desk, Paul Crofts Studio
Rising star: Bethan Laura Wood
Exhibition design: Brunner Milan Furniture Fair Stand, Ippolito Fleitz Group – Identity Architects
Self-promotional projects: Clifton Troll Bridge, Taxi Studio
Wayfinding and environmental graphics: The Link, Alphabetical
Identity design: The Battle of Bannockburn, The Beautiful Meme
Interactive design: The Gallery of Lost Art, ISO Design and Tate
App design: MTV Under the Thumb, AKQA
Broadcast design: Skyfall Title Sequence, Framestore
Pink Floyd fans may recognise the cover of our June issue. It’s the original marked-up artwork for Dark Side of the Moon: one of a number of treasures from the archive of design studio Hipgnosis featured in the issue, along with an interview with Aubrey Powell, co-founder of Hipgnosis with the late, great Storm Thorgerson. Elsewhere in the issue we take a first look at The Purple Book: Symbolism and Sensuality in Contemporary Illustration, hear from the curators of a fascinating new V&A show conceived as a ‘walk-in book’ plus we have all the regular debate and analysis on the world of visual communications.
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