Red Bee Media collaborated with animation collective White Robot to create an amusing trio of films that illustrate some of the more absurd excuses for not having a TV license.
Produced for TV Licensing to drive the organisation’s new YouTube channel, the three clips – Stolen TV, Lost Weight and Lethal Injection – tap into White Robot’s particular sense of BAFTA-winning humour.
“Using bold, vibrant animation we are able to develop the nature of the excuses, and abstract them with our sense of humour,” says co-writer and rector of White Robot, Will Anderson. “The excuses were naturally funny, so it was all about how we could bring them to life. All of our work is particularly conversational, so it’s a good match.”
Red Bee director of creative, Andy Bryant, agrees that the real-life excuses of license fee evaders proved a rich seam for the creative team: “We felt that if we could make people laugh they might just feel a little warmer about TV Licensing. And what better way than to use the brilliant comedy goldmine of excuses they’re already sitting on – hilarious, rude, surreal and bizarre.”
The films run on the organisation’s YouTube channel, with two more animated excuses to follow later this year, Queen’s Corgi and Six Months to Live.
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