Ali Hanan

Why mums mean business

If advertising – and the wider creative industry – wants a more diverse workforce, it needs to provide a better path for mothers to return to work after having children. Ali Hanan explains how her Creative Equals Returnships programme is doing just that

Five ways to get more female creatives to the top in advertising

If you do a Google Image search for ‘advertising creative director’, this is what comes up. It’s the ‘face’ of the industry: white, male, in black T-shirts. But does it have to be this way? Here, Ali Hanan, creative director and founder of Creative Equals, offers five practical suggestions for how we can get more women to the top.