Infect and conquer
From making sharable films to hanging off the latest meme, brands realise no-one is immune from spreading the virus
From making sharable films to hanging off the latest meme, brands realise no-one is immune from spreading the virus
Agency life used to facilitate outside artistic projects, but now there’s hardly time to sketch, let alone write that novel
Gordon Comstock draws five lessons from the Hello My Name is Paul Smith exhibition at the Design Museum, and his time working with the designer
Today’s graduate teams, aka the ‘digital natives’, can do more than think up ideas, they can execute them too
Robert Opie collects the parts of visual culture we throw away, a hero on a one-man quest
Before they shift any product, budding ad creatives need to shift themselves. But how? By being courageous. And good
Trying to adopt the web’s tone of voice is futile; resorting to using its language only makes for bad advertising copy
Babble, Charles Saatchi’s new collection of writing, reveals little about the man but plenty about his online reading habits
Branding wants continuity; advertising wants originality. Reconciling the two is the conundrum of the industry says our man on the inside
It’s taken several years for the industry to learn the language of YouTube but it remains a tricky platform to get right
Building communities has come easy to Facebook and Instagram; retaining loyalty to them is another matter
There are a few revelations to be found in The Unpublished David Ogilvy collection. But is this what happens when the personality endures longer than the creative work?