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First Sight: Type Cast

Patrick Burgoyne

Set for release next year, to coincide with the fiftieth anniversary of its subject’s creation, Helvetica is a feature length documentary film about graphic design, visual culture and the impact of design’s favourite typeface. First time director Gary Hustwit has assembled an array of graphic talent to discuss the ubiquity of the typeface that was designed by Max Miedinger in 1957 for the Haas Type Foundry in Munchenstein, Switzerland.

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Subject:

Graphic Design, Music Video / Film, Type / Typography

Keywords:

Helvetica, Stefan Sagmeister, Build, Helvetica

Articles:

HELVETICA.STEFAN+SAGMEISTER.BUILD.HELVETICA

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