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First Sight: This Is Living

Eliza Williams

The Pan-European launch of the new PlayStation 3 is a considerably grander affair than the simple TV spots of its US counterpart, with a multi-media campaign containing over 40 pieces of content, including viral films and a six-minute-long “blockbuster” ad, which will be released over a two-month period.

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Advertising, Digital, Music Video / Film

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