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Feature: Goodby Gets It

Patrick Burgoyne

If there’s one traditional ad agency that has genuinely embraced new media, it’s Goodby Silverstein & Partners. Creative director Will McGinness has played a major role in the integration of digital to the agency’s work, so we asked him how they did it

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Subject:

Advertising, Digital

Keywords:

Goodby Silverstein, The Partners

Articles:

GOODBY+SILVERSTEIN.THE+PARTNERS

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