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Case Study: PwC: New name, new image

Creative Review

PricewaterhouseCooper, one of the ‘Big Four’ professional service networks, has undertaken a radical rebrand of its identity, with the intention of modernising its business image

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Subject:

Advertising, Graphic Design

Keywords:

Helvetica, Build, Wolff Olins, Helvetica

Articles:

HELVETICA.BUILD.WOLFF+OLINS.HELVETICA

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