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Feature: Ideas that do

Gavin Lucas

In 2006, Guerrilla Advertising by CR’s own Gavin Lucas documented the arrival of a new crossbreed of advertising and PR. With the publication of the book’s sequel, Lucas discusses such work’s role in creativity today with some leading practitioners

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Subject:

Advertising

Keywords:

Youtube, Build, Spin, Flash, Vernacular, Music, Olympics

Articles:

YOUTUBE.BUILD.SPIN.FLASH.VERNACULAR.MUSIC.OLYMPICS

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