Best In Book: Nike: The Film Room - R/GA - 24.061
Creative Review
At the inaugural World Basketball Festival, a four-day celebration of the performance and culture of the game held at Harlem's famous Rucker Park, Nike let kids practice and learn signature moves from NBA pros. Players Kevin Durant, Rudy Gay, Andre Iguodala, and Deron Williams were on site at the specially-built Film Room to improve the children's technique.
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