Pretty uglyIn 2007, CR’s Patrick Burgoyne wrote a piece for the magazine headlined The New Ugly. In it he suggested the emergence of a new wave of graphic design that knowingly broke the rules in an attempt to seize the attention of jaded audiences and respond to young readers. This month sees the publication of a new book, Pretty Ugly, that documents the work of a group of designers who share many of the attributes and aspirations noted in CR’s original piece. Patrick Burgoyne talks to the book’s editors, Martin Lorenz and Lupi Asensio of TwoPoints.Net, about where this movement has
come from and what its legacy may be...
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#areyouseeingthisIt seems that no major movie can be released nowadays without an all-embracing multi-channel viral marketing campaign. But are these increasingly complex and costly productions merely preaching to the converted?
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