The Annual: Ad agency of the year: Bartle Bogle Hegarty
As always there were some strong contenders for The Annual’s Ad Agency of the Year
Last year's winner, Wieden + Kennedy, produced some great work (including Nokia Gulp, in August and Lurpak, January) while Japanese/New York adland ‘supergroup' Party continued to impress with the Backseat Driver app for Toyota (July) and interactive music videos for Androp (July and September). But our winner goes hand-in-hand with our Client of the Year: Bartle Bogle Hegarty, whose work for Google features throughout this year's Annual. In the 80s, BBH found in Levi's a client with which it could create work that became symbolic of the times, visually and culturally. Perhaps its partnership with Google may come to be seen in the same light. But it's not all about Google. We also feature BBH projects for charities Underheard in New York, Barnardo's and UNICEF while the agency's BA and Audi work, although it didn't find favour with our judges, continues to impress. So, creatively, a very strong year for BBH.