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The Annual: April

Creative Review

April's best work includes a living installation, a billboard powered by oranges, Land Rover passport stamps and a Royal Wedding spoof

WRIGLEYS: THE NGHTJAR - AMV BBDO

IPhone app in which users are asked to find their way around an imaginary spaceship using sound alone, responding to instructions from actor Benedict Cumberbatch. The product tie-in? Chewing gum supposedly aids concentration.

GE: LIVING MASTERPIECE - AMV BBDO

Plants and flowers recreate famous paintings in this ‘living’ installation.

CANAL + MOVIE FLOWCHARTS -BETC

TROPICANA: BILLBOARD POWERED BY ORANGES - DBB PARIS


ROYAL SHAESPEARE COMPANY STAMPS - ROYAL MAIL STAMPS / HAT-TRICK DESIGN

A set of stamps to mark 50 years of the RSC with famous quotes from the bard rendered by illustrator Marion Deuchars.

SNEAKERPEDIA - SAPIENTNITRO LONDON

In this online project for Footlocker, trainer fans are asked to upload images of their favourite shoes creating a visual resource for sneaker freaks.

WALMART: CONVEYOR BELT - THE MARTIN AGENCY

Each of these funny spots for Walmart links items on the checkout with their intended use: a klaxon as a way of waking up sleepy grandsons on a fishing trip; spray oil and a saw to remove junior’s head from the bannisters; or hair-removing cream for a disastrous assault on granddad, for instance.

LITTLE CHEF COMPANY - VENTURETHREE

Thorough rebrand for the roadside eatery chain.

HONDA: TANGENTIAL THINKING - WIEDEN + KENNEDY

GREAT FOOD - PENGUIN BOOKS UK

Penguin’s series on food writing features covers that draw on relevant ceramic patterns and the shapes of crockery and cooking utensils.

R/GA: THE SOCIAL INTERVIEW - R/GA

Agency R/GA challenged potential interns to demonstrate their social media skills by rallying support among their Facebook friends to endorse their skills and recommend them for a summer placement.

LAND ROVER: PASSPORT STAMPS - RKCR/Y&R

T-MOBILE WEDDING - SAATCHI & SAATCHI

Incredibly popular viral spoof of last year's British Royal Wedding.

VEGETABLES FROM A ITALIAN GARDEN - STUDIO ASTRID STAVRO

Beautiful season-by-season guide to cooking vegetables the Italian way.

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