The Annual: February
February's best work includes an app designed to stop time-wasting in meetings, Darth Vader using the force, and 10,000 unique digital prints
DELOITTE: TIMESAVER APP - THE PARTNERS
Clever app designed to stop time-wasting in meetings. No matter how long the meeting is scheduled to last, the app sets a clock so that the allotted time finishes at the top of the hour: when the screen goes completely green, time’s up.
VW: THE FORCE - DEUTSCH LA
In what was probably the most viewed ad of last year, a frustrated wannabe Darth Vader is foiled in his attempts at mind control until his dad lends a hand via his car key.
UNDERHEARD IN NY - BBH NEW YORK
In an attempt to personalise the homeless problem in New York, four men were given pre-pay mobile phones and Twitter accounts so that they could tell the world about the realities of living on the city’s streets.
GF SMITH DIGITAL CAMPAIGN - SEA
Paper company promotion featuring 10,000 unique digital prints created using generative processes which combined code with a set of pre-determined colour palettes.