BBH uses 3D printing in Christmas charity appeal

BBH is using 3D technology to create bespoke, personalised snowglobes in a digital campaign to support children’s charity Barnardo’s.

As creatives continue to explore the possibilities offered by 3D printing, BBH is employing the technology to create bespoke snowglobes in a digital campaign in support of children’s charity Barnardo’s. ‘Home for Christmas’ aims to raise money for the charity and its endeavour to combat homelessness this Christmas. Live until 21 December, the homeforxmas.org website (with animation by The Mill) invites visitors to make a donation. To underline the importance of a home over the festive period, each day BBH selects one donor to receive a personalised snowglobe featuring their own house.

The snowglobe scenes are designed with the help of Streetview and Google Maps, and the daily winner will be given the option of providing additional photographs for a more accurate representation. From a glance at the video describing the process, it seems they might turn out to be quite special.

From council estate…

… to snowglobe. The video explaining the campaign and 3D processs to visitors of the site is produced and directed by The Mill.

Credits:
BBH Creative Team: Rob Ellis/Alex Ball/ Felipe Guimaraes/ Lambros Charalambous
BBH Creative Director: Dominic Goldman
BBH Head of Digital Production: Josh Tenser
Production Company: The Mill
Executive Producer: Andy Orrick/Colette Boyle

 

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