Becoming a part of art

Look a little closer at the image above – does the face of this bearded hipster cyclist look familiar? It might be if you are a regular visitor to the Manchester Art Gallery

Look a little closer at the image above – does the face of this bearded hipster cyclist look familiar? It might be if you are a regular visitor to the Manchester Art Gallery

An ad campaign for the Manchester Art Gallery from agency BJL Group and shot by photographer Alex Telfer superimposes faces from some of the gallery’s paintings onto contemporary figures. The image above features James Collinson’s A Son of the Soil

 

This café-goer is actually factory owner James Curtis, as painted by Sir James Lawrence

 

And the face of this young lady idly texting a friend is from Bower Meadow by Dante Gabriel Rosetti

 

Yes, as someone has pointed out to us on Facebook, artist Dorothee Golz has done something similar, but this remains a well-crafted and clever campaign

 

 

Credits
Photographer: Alex Telfer
Art Director: Tom Richards
Copywriter: Pete Bastiman
Ad agency: BJL Group

 

 

CR in Print
The February issue of CR magazine features a major interview with graphic designer Ken Garland. Plus, we delve into the Heineken advertising archive, profile digital art and generative design studio Field, talk to APFEL and Linder about their collaboration on a major exhibition in Paris for the punk artist, and debate the merits of stock images versus commissioned photography. Plus, a major new book on women in graphic design, the University of California logo row and what it means for design, Paul Belford on a classic Chivas Regal ad and Jeremy Leslie on the latest trends in app design for magazines and more. Buy your copy here.

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