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Tetley's splash out on viral
Posted by Creative Review, 2 December 2006, 13:26 Permalink Comments (1)
If you're reading this blog, chances are you're familiar with the combined effects of diet coke and mentos sweets - and the well documented experiments with these ingredients on various streets around the world that took YouTube and similar sites by storm. So what happens when you add just one mento sweet to a can of Tetley's beer? Watch and learn...
1 Comment
Just because you make a video and stick it on youtube, doesn't make it a viral.
A viral is something it will, hopefully, become.
They may have missed the bandwagon a little bit on this one, but it'll probably work anyway. And it's a shame you can see the hose.
They could have also maybe been a little more creative in the destruction that it would have caused, or even a more authentic setting up.
The more I think about it, and I just watched it again, it has quite an inauthentic feel to it, which never goes down too well on the internet.
2006-12-03 16:46:43
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