CR Blog
Why this is killing creativity
Posted by Patrick Burgoyne, 8 November 2006, 15:44 Permalink Comments (4)
Look around your studio. How many of your fellow designers/creatives are sitting hunched over their Macs, headphones on, plugged into their own private world?
Whatever happened to conversation?
Discussion, bouncing ideas off one another is a vital part of the creative process. tomato cite it as the central part of their working philosophy – everything, for them, starts with a conversation.
But now designers arrive at work and immediately plug in. They spend their days in a world of their own. The iPod, that supposed epitome of creative endeavour, is anaesthetising the world that created it. We’re all turning into zombies.
At the Design Indaba conference last year, Paul Sahre showed a film of him working – his brother had made it because he was so horrified at what he saw when he had visited Sahre’s studio. For the entire film, Sahre just sits in front of his screen, cans on, utterly absorbed but utterly disconnected from the world around him.
Design studios used to be full of banter – work-related or otherwise. Now all you can hear is the tssk, tssk of a dozen headphones.
Sure, you can still hold meetings and discuss the work, but who ever had a great idea at a “brainstorming” session? There’s something about the appearance of a flipchart that just sucks the life out of a room.
Great ideas come about either when you are busy doing something else – walking, taking a shower – or through talking to another human being. So please, let’s take off the headphones and try talking to each other: you might hear something interesting.
4 Comments
A response from Mark McGuinness at wishfulthinking.co.uk:
Every single manager, director, consultant and development professional I’ve interviewed has said that conversation and interpersonal interaction are essential to the creative process. One of the themes that has come out of the research for me is the idea of conversation as a creative meta-medium, where new connections and ideas emerge that would never have occurred to individuals working in isolation (or with their headphones on).
So should design studios ban iPods? That might be a bit extreme, but just as some companies have regular ‘no e-mail’ days, maybe there’s a case for ‘no-iPod’ days, or a return to the communal office sound system.
What could be better for fuelling the creative tension on a Monday morning than a good old-fashioned squabble over who gets to put their tunes on the stereo?
2006-11-08 18:37:08
I agree in theory, but in practice offices can be so noisy! I had someone actually whistling today.
2006-11-08 19:03:27
when i want to talk to other people and discuss stuff i go to a pub. when i want/must finish some work (and that is why we have a studio) i use iPod.
simple as that.
2006-11-09 17:03:36
There are several good reason why designers wear headphones:
Open plan studios - try being creative when you're sat behind a jabbering project manager/account manager/financial director/receptionist/etc who is always on the phone talking about boring business matters.
Speakers - I've freelanced in a lot of studios and there's always one twit who thinks the rest of the open plan studio workforce wants to listen to their crap taste in 'trendy' music. And it's always the same music no matter which studio you go to. And setting up a computer to play music from anyones itune playlist doesn't work either. it's still the same crappy music. Often at such a volume that you can't think straight! No one wants to hear nu metal or hard techno from 9am in the morning!!!
other designers! - not all the conversation heard in studios is worth listening to. No one cares about your crappy drunk stories or what you got up to over the weekend.
Simple solutions:
- partition studios to keep each department separate.
- ban music played through speakers.
- sack designers who have nothing better to do than go to the pub after work(every night in some cases) and talk about the stupid things they got up to whilst drunk.
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Patrick Burgoyne