4 Comments

The Nike campaign certainly pick up the retro feel, and of them all I am most attracted to the 'Zambrotta' because of its execution. Each one works as a stand alone, but I don't think of them as a set.


Renault made me smile, but only once I had read the accompanying introduction to it!


The Economist doesn't seem to have the same edge it has had in the past.

'Intellectual Property Developer' is the strongest of the last 4 and totally in keeping with their tone of voice.

"World domination . . . " is playful, but would have to be seen in the right context. It could be read as biased politically if seen against editiorial about the G8 for instance.

'Spine' is unreadable. I really found it difficult to read the typography due to the type design used. I don't think it works!

Of the set I feel that 'Button' is the cleverest if it had been pushed that bit more. If the arrows were both pointing in the same direction (to the right) it would be read as the Economist moving the reader "fast forward", a clever use of image. As it stands, the image is ambivalent - am I going backwards or forwards, or is this just start?
Sallyanne
2006-09-23 12:17:43

RE: The Italy Nike series- it feels as if there has been a large list of famous Italian products written down, and then someone has been told to connect them to a member of the Germany 06 squad (Nike endorsed of course) however tenuously. The art and execution is slick, but the union of a player to pasta, or ice cream is baffling. What does a gritty, dogged footballer like Gattuso have to do with pasta? Had England won the World Cup would there have been a beautfully crafted Nike campaign featuring Ferdinand, Rooney and Joe Cole as a cup of tea, a red phone box and a bowler hat?
Sheridan
2006-10-01 02:22:50

About Gattuso: "n. 1 al mondo: non scuoce mai, neanche ai supplementari" can be roughly translated to "n. 1 in the world: it never overcooks, neither in extra times". "Grano duro" means "hard wheat".
Both of the phrases, indeed, are strongly connected with Gattuso's most famous qualities.
I agree, though, than in other cases the connection is weak.
gianmarco
2006-10-17 19:04:55

sallyanne, I think you may have missed the point of the 'button' economist poster. I'm pretty sure it's meant to be "opens doors". I think it's pretty good personally.
Not a fan of the world domination one; to obvious and seems a little crude for the economist.
jonoliid
2006-12-18 16:43:14