CR Blog
This Year's D&AD Score: Advertising 47 Graphics 7
Advertising, Art, Digital, Graphic Design, Illustration, Music Video / Film, Magazine / Newspaper, Photography, Type / Typography
Posted by Patrick Burgoyne, 12 April 2007, 10:07 Permalink Comments (3)
It looks like being another year in which graphic design will be totally overshadowed by advertising at the D&AD Awards. The nominations, announced today, include just 11 in the Graphic Design category, and four of those are actually for ads – the Peeterman Artois campaign from Lowe London.
The lucky seven to make it through include two projects from Austria’s Sigi Mayer – the annual report for Anton Riepl meats (a nominee from last year) and Los/Go!. Unusually for D&AD, two record sleeve projects make it – Big Active’s do-it-yourself packaging for Beck’s The Information album
and Non-Format’s LoAF CD series.
Also chosen are the signage and information graphics for Japanese gallery Fukutake House by Flame (also nominated in typography).
GRP’s Be Books for NHS Glasgow are also chosen.
The Magazine and Newspaper Design category yields just one nomination, for Julian Opie's lenticular cover of Draft 004, the quarterly visual arts magazine.
Phaidon’s pocket version of the Story of Art is also nominated, for book design.
Packaging features nominations for 420 Spring Water by The Wilderness in New Zealand
plus promotional packs for Fuji TV from Hakuhodo in Japan and, err, that’s it.
Perhaps one of the most surprising omissions this year is that of Apple. For so long a feature, not just in the product design nominations but in Silvers and even Gold as well, the boys from Cupertino come away this year completely empty-handed, despite producing some of the most talked-about packaging of the year.
The nominations in advertising, as has been the case for several years now, are more predictable, and plentiful. There are 14 nominations in TV & Cinema Advertising alone, topped by eight for TBWAChiatDay New York for its Skittles and Combos spots.
Sony Paint from Fallon and Carslberg’s Old Lions from Saatchi & Saatchi also feature.
TV & Cinema Crafts throws up 15 nominations, including two for Honda Choir from Wieden + Kennedy.
In print there are 14 nominations (including those in illustration and art direction), plus, of course, the four for Peetermans in Graphic Design. So that’s 47 nominations for advertising work before we even get to online, which has 15, including AKQA’s Yell.com campaign and four nominations for Glue London but, curiously, nothing for Goodby Silverstein anywhere, despite the San Francisco agency being cited by many as the top exponent of digital advertising in the world, certainly among established “traditional” agencies. There are also 16 viral nominations.
Some of the most interesting work comes in the 3D sector, including United Visual Artists’ Volume installation for the V&A and the Freitag Zurich store which is constructed from old shipping containers.
Thomas Heatherwick’s flagship store for Longchamp is also stunning, boasting a ribbon-like, 55 tonne steel stair-landscape which runs through the building.
GBH’s skyscraper city made from strip lights for Flos makes it in the Branded Environment category.
But, in the graphic design community at least, the talk will again be of the awards being dominated by advertising. Whether the ad judges are naturally more generous, or the entries of a higher quality, is open to debate. But for an organisation that seeks to unite design and advertising on an equal footing, it’s a pretty imbalanced set of results.
The full list of nominations is as follows:
3 Comments
Could it possibly be a reflection of where design once was and where it is now and how consumers relate to brands? At my grand old age of 34 the job I studied at university for is vastly different to the job I do now. The whole media landscape has shifted and I suspect that goold old graphic design as we once knew it has changed too?
I came out of university with the mantra "idea is king" firmly embedded in my mind. Now it seems irrelevent when designing for particular media or no longer even asked for. Once up a time, brands wanted a brochure first (a regular hot spot for great ideas and design) and a website second. The last decade has put pay to that.
I may be wrong, but I like being devil's advocate and I just wonder how anyone else feels their job has changed in the last 10 years, being a 30-something who remembers big lunches in the city and big lavish print jobs to throw every possible technique at.
2007-04-12 11:36:55
Big Active's Beck packaging is a fanatastic idea in theory, but it was seriously marred by the execution. There's a big shiny (and downright dishonest) "Special Editon" sticker welded onto the jewel case that obscures any beautiful composition you manage to stick together!
2007-04-13 12:19:26
Personally, I liked Big Active's Beck packaging and execution very much. The thing I couldn't get past was the fact that I had seen the concept done a long time ago for Pinebender, designed by Andy Mueller/Ohio Girl.
http://www.ohiogirl.com/ohiogirldesign/mueller3.htm
2007-04-19 16:45:25
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