A Flat-Packed Christmas
We first saw Alexander Glenn's work as part of his Nottingham Trent University degree show at the New Designers event last summer. Being the nice chap that he is, the young designer stayed in touch; even including us on his Christmas card list. And here's what he sent: an Ikea-style, flat-packed Christmas tree that you can assemble and proudly stand on your desk. It comes complete with instructions and that all important hotline number you can ring in case some of the bits are missing (rather more helpfully, this one puts you in contact with Glenn's own studio)...
Of his Christmas card Glenn reveals that, as well as offering seasonal greetings, it "looks at the throw-away society and mass consumerism especially around Christmas time. The idea of a flat-pack Christmas card reflected this idea and lent itself to Ikea's furniture, while making it cheap to post too. Recipients can then build their own Christmas card, which is more interesting than a bit of folding card."
The accompanying instructions:
While we're at it, we thought we'd also show you some of Glenn's work from his degree show. Taking Type for a Walk was one of his student projects that involved taking a half a mile walk and the conveying the experience typographically. "The work also had to reflect the architecture and environment," he says, "and I decided to walk around the Queens Medical Centre Hospital in Nottingham."
"In recording the sights, sounds, smells, conversations and emotions experienced, presenting the work as an X-Ray seemed a fitting choice to reflect the environment. A mixture of Futurist, Constructivist and Modernist typography helped reflect the architecture, labyrinths of corridors and geometric shapes that were a major influence on the designs. These movements were also affected by warfare – with the National Health Service being established in 1948, after World War Two. It seemed an appropriate way to exhibit these ideas together.
"The work is created by Letrasetting designs onto tracing paper, then layering these up on a computer screen and photographing them. Working by hand with Letraset gave more control and freedom and felt more traditional than using a computer."
More of Glenn's work can be seen at www.alexglenn.co.uk. Merry Christmas Alex!
The links to his work aren't working for me but I'm assuming they're taken from his portfolio :)
Loving the tree idea, it looks somewhat like the cards Innocent sent out this year but this one is far better!
Please update those links. I love Alexanders take on Christmas cards.
i really love it -- saving this page in my iWant file :)
Absolute genius! Love 'em
So unique and clever. Clearly students from Nottingham are the way forward! I may have to invest in cards like these this year, I've got a few Christmas parties to attend in which it is almost obligatory to hand out Christmas cards. I'll be the envy of the office Christmas party in particular if I am handing out these beauties! What's more is that they actually look like fun to make so i can get my daughter involved to help out.
This is real clever, thanks for all this...
Very clever indeed this.
|Chelsea Graphic Design Communication show (7)|
|W+K launches new Honda idents for Channel 4 (1)|
|Long Live the Photo-Story! (2)|
|A platypus walks into a bar... (3)|
|Uncle Grey's scratch vinyl posters (4)|
|Wenlock & Mandeville: London's Olympic mascots|
|Apple reveals sleek new iOS7|
|Ogilvy France creates useful posters for IBM|
|2013 UK degree show listings|
|Information is Beautiful Awards open for entries|