Roadkill – the teddy

For those of you who are fed up with all the cutesy gifts that appear at this time of year, and yet are still on the hunt for that elusive Christmas present, we might have just the thing for you – the Roadkill teddy.

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For those of you who are fed up with all the cutesy gifts that appear at this time of year, and yet are still on the hunt for that elusive Christmas present, we might have just the thing for you – the Roadkill teddy.

Yep, it’s a soft toy that has its guts hanging out. Designed by advertising art director Adam Arber, the toy is released this month and comes complete with opaque body bag…

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… and toe tag.

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It even has its own viral, illustrating the sad tale of its demise.


Viral directed by Fraser Jamieson, written by Adam Arber and Andy Drugan

Future products will include a Roadkill mouse mat, door wedge, door mat and hot water bottle. Nice.

Roadkill teddy retails at £25, contact adam@roadkilltoys.com for more info.

  • maira

    A long time ago, I have a Roadkill teddy , I love it.
    But I lose it, and now I have a Plush dolls