11 Comments

that made me feel ill
Rich
2007-06-06 16:13:43

I love this logo, yes its cheesy, brash, crude, but its a real grower. The confrontational nature and "nowness" of the design is its real strength. When you look at the pedestrian tripe of the Chicago 2016 logo it makes you glad that we live in a city that is willing to take some risks rather than create some garbage based on local landmarks. I really hope the powers that be stand their ground on this one and don't bow down to the ill-informed mewlings of the general public and their cries of "I could do that!" "I don't get it!" "how many hospitals could you build for that!" etc etc
AAA
2007-06-06 18:52:06

While I'm almost as ambiguous about the logo as I am about the Olympics itself, it's the retro 80s Smash Hits feel I dislike. I've seen the logo in outline and actually quite liked it. I do understand what WO tried to achive and sincerely hope that the logo in its current form is not meant to last the next five years and that it will be revisited as the Olympics approaches. However, Patrick states that "...the situation is crying out for is for someone to come forward and explain what the identity is all about...", but surely isn't a core detail of a good logo that it effectively communicates to a desired audience. If it needs an explainer, doesn't that hint that it might not be working in the first place? Being neither young nor particularly interested in the Olympics (except the cycling) clearly puts me outside the audience it is designed for but if those with design savvy sit around pontificating while the rest of the country is up in arms, then the pitch is completely off the mark. While I agree that the "ill-informed" shouldn't be pandered to and the last thing the design world should ever do is let The Sun or The Mail dictate the agenda, it is, however, the ill-informed that the logo has to communicate with. A poison chalace of a commission but WO should have seen this backlash coming.
Dubdog
2007-06-07 08:09:49

I went to the trouble of registering here in order to add that I too felt ill while viewing the animated website. Very odd and quite offputting, although, yes it at least seems more creative than the static logo. Also, yes... Smash Hits! Doesn't come off well compared to the Chinese one does it?
gill
2007-06-08 00:18:35

I agree with Dubdog, the ill-informed general public are the target audience for this logo and if they are mewling then the work has missed its brief.

I take the point about the nowness and courage of the designers, but I'm a punter (although one with an interest/biased view) and I just don't like it.
alnolan
2007-06-13 17:30:48

Also! I note that the animation is missing from the Wolff Olins site as of 13th June. Anyone got a headache?
alnolan
2007-06-13 17:31:55

I'm not from the UK, so it's not my k£400.. If it were though, I'd protest vigilantly. I remember thinking way back, that the London 2k12 logo should depict agility and stability at the same time, in order to avoid invoking the issue of terrorist attacks.. This just makes me think "boom".
Srđan Prodanović
2007-07-01 14:33:01

Look, the Olympics suck. They always have. Why is the Olympics more interesting than a circus? Because it's on TV, and it looks "official". Listen, you brain dead fucks - a bearded woman swallowing a sword is better entertainment than some gay luge. This is how I feel. It is also how you feel too. When the athletes from the Olympics go home, they go to the fucking circus.
Beatrice Jenkins
2007-07-19 05:19:33

We made a short FICTIONAL film outlining the creative process at is applies to this particular logo. I tipped a reference to the epilepsy-inducing animation during the last few frames of the cartoon. Check out the link, above!
Rick Dolishny
2007-09-11 21:31:35

...sorry, that was the link BELOW!
Rick Dolishny
2007-09-11 21:32:36

Evening all,

The link to the 'Safe for Epileptics' version is actually dead now.

My daughter suffers with Epilepsy and I am not sure if these logos would trigger a seizure but it's all just a massive drain on the government finances that could, as per usual, be put to better use. Immigration...

Anyhow...

I have set this blog up in an effort to find out more about Epilepsy, it's effects on behaviour and anything else related. In a bid to help us and her better deal with Epilepsy and it's effects on everyday living, I intend this to become a valueable resource to anyone else affected by the condition.

Please view this site and please leave any comments and pass the link on to your friends,

http://www.elliesepilepsy.blogspot.com

Dee
Dee
2007-10-07 18:59:18

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