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Computer Mag In "Good Design" Shock

Art, Photography

Posted by Patrick Burgoyne, 14 March 2007, 18:23    Permalink    Comments (4)

pcmags

Most computer magazines look like this.
Thanks to the good people at SpiekermannPartners, PC Professionell now looks like this:

PCPcovers

The German IT magazine is using the slogan "PC Professionell- simply different!" in its advertising to promote the re-launch and, compared to the rest of the market, it's certainly that. Eschewing the Photoshopped-within-an-inch-of-their-life monstrosities that adorn most covers in this sector, the new-look PC Professionell goes for a rigorously controlled typographic approach. This hardcore approach is replicated inside (see below) as the designer's perennial urge to tidy up is brought to bear with extreme prejudice.

The new design was developed under the direction of Ralf Weißmantel of SpiekermannPartners, the studio set up by Erik Spiekermann and five others. "The layout ought to enable improved ease and quality of reading, in order to do justice to the magazine's quality of text and high density of information," Weißmantel explains.

Usually what happens with re-designs like this is that, once it has been handed over, the publishers lose their nerve and all the old nastiness starts to creep back in. I'd love to think that PC Professionell will be a roaring success and that hideous photo-montage illustrations and ugly product shots of ugly products will be forever exiled from its now beautiful pages. But I doubt it. Please Frau Publishing Director, give it a chance.

cover2

page

testpage

testpage2

4 Comments

Basically the before and after picture is the same as advertising for Neurophen.
charlesfrith
2007-03-14 19:11:17


Looks superb but I agree, let's see it in a few months time.
acejet170
2007-03-14 23:26:42


Looks good. Here is another piece of nice work from Adobe.

http://youtube.com/watch?v=dCs2lu7KoOk
mike007
2007-03-15 14:08:39


From what I can see, looks like financial document than a magazine, although still stands out on the shelf.
anis
2007-03-26 07:06:45


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