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Advertising, Graphic Design, Illustration
Posted by Eliza Williams, 16 November 2007, 18:14 Permalink Comments (5)
Here is a selection of some of the wonderful work that we've been sent at Creative Review recently, for your Friday pleasure. First up is a new poster campaign from Ogilvy London for BP. With its retro styling, the ads continue the brand's attempt to be seen as the friendly and caring face of the international oil market.
Leo Burnett's Oxfam Campaign. Creatives: Jonathan Burley & Jim Bolton. Director: Jon Greenhalgh. Production company: Vital at Weilands
Continuing the loving feel is Leo Burnett's Christmas campaign for Oxfam, which sends up the trend of earnest celebrities pleading for our attention/money in charity ads. Here Helen Mirren, Helena Bonham-Carter, Rob Bryant and Will Young all implore that we no longer spend money on "rubbish presents" and instead donate the money to Oxfam. The straight-faced satire is slightly wrecked by the inclusion of an actorly giggle by Bonham-Carter at the end, but we'll forgive Burnetts that.

Poster from Leo Burnett's Oxfam campaign. Creatives: Rob Tenconi & Mark Franklin. Photographer: Rankin

Momorobo's adidas installation
Next up is an installation from Singapore art and design company Momorobo for the launch of the adidas Materials of the World collection at its Pacific Plaza, Singapore, store. According to Momorobo, the installation depicts "a part-reality and part-fantasy world; with each continent made up of different patterns and materials reflecting its own traditions. The chaotic aesthetic of this world is bounded together by threads running through each country’s unique traditional patterns that have been collectively sourced for the new adidas collection."

Detail of Momorobo's adidas installation
Sea of Glasses for D&A opticians
DLKW & Partners' Sea of Glasses spot for D&A is refreshingly witty for an opticians commercial, and features beautiful animation from Brand New School.

Mitsubishi Motors poster by Clemenger BBDO/Proximity, Sydney. Creatives: Adrian McNamara, Jon Darren. Photography: David Knight
Clemenger BBDO/Proximity, Sydney's poster for Mitsubishi Motors is simple but effective.
Oasis commercial, DraftFCB Paris, Creative: Eric Lavennac, Director: Jean Lecointre. Production company: Mr Hyde
Next is a decidedly surreal turn for Oasis soft drinks from DraftFCB Paris. The animated spot, directed by Jean Lecointre, sees a pineapple and an orange locked in deadly, if cheerful, combat.
Vodafone Cartwheel, Agency: BBH, Creative: Nick Gill, Director: Ringan Ledwidge, Production company: Rattling Stick
Finally, Ringan Ledwidge directs this latest for Vodafone for BBH, which demonstrates the somewhat depressing fact that we no longer need waste time travelling, queuing or simply daydreaming, as we can now be online all the time with Vodafone mobile internet. We recommend that this weekend you ignore Vodafone's suggestion though and instead switch off your mobile internet set and (as they said when I was a child) go and do something less boring instead.
5 Comments
why oh why oh why though did they choose to include will young in the oxfam ad? It could have been really good (and you're right about the helena giggle at the end too).
for shame, a good idea ruined by bad casting.
2007-11-17 20:38:36
Another 'why oh why' type response, and I know people will roll their eyes. But it's FEWER emissions, not LESS, BP. My God, how many people signed this off? Just how sub-literate are we all becoming? David Ogilvy is probably turning in his grave.
Sorry, I had to get that off my chest. (I'm a copywriter, of course.)
2007-11-19 11:38:09
@Jess
Because Will Young is exactly the kind of person who would have done a 'normal' weepy Oxfam ad. I think the fact that he's willing to send himself up — and poptarts like him — makes it all the better.
But yeah, they should have kept the Helena giggles for the outtakes:
http://youtube.com/watch?v=eOaR-U0NhVA
2007-11-19 11:38:13
"Another ‘why oh why’ type response, and I know people will roll their eyes. But it’s FEWER emissions, not LESS, BP. My God, how many people signed this off? Just how sub-literate are we all becoming? David Ogilvy is probably turning in his grave.
Sorry, I had to get that off my chest. (I’m a copywriter, of course.) "
I'm so, so glad someone else picked up on this, Mike.
2007-11-27 18:26:01
BP: I don't get it. Petrol is petrol and I rarely think about which brand to pick, I just use the closest one to me when I need it. I don't really care if its BP, Shell, Esso or anything. All I care about is the cost, BP: Cheap Petrol, that would work. Less spending on pretending they are environmentally friendly and more time on adverts that will make be think twice about my petrol use.
Adidas: Another great shop front, although nowadays I'm often taken aback my some shop displays. They really do seem to have got better and more impressive in the last 18 months. Long may this continue.
2007-12-13 21:21:50
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