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Knight Opens Heart For 4

Advertising, Moving Image

Posted by Patrick Burgoyne, 16 October 2007, 15:23    Permalink    Comments (3)

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As revealed here last week, Channel 4 has commissioned four leading imagemakers to adorn a giant 4 logo outside its headquarters. First up, photographer Nick Knight whose contribution was unveiled today: a
9-step lenticular using images of eleven different bodies.

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Apparently, "the idea for the piece was to reflect the channel as a multicultural, responsive entity". According to Knight's ShowStudio website, "in response to your movement, the bodies appear to gently heave and writhe to a subtle heartbeat soundtrack created by SHOWstudio contributor Nick Ryan."

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The 48-feet-high steel number 4 was erected last week.

Designed by Freestate, in conjunction with engineers, Atelier One, and built by The Mike Smith Studio, it will mirror the channel’s award-winning idents with steel bars forming the 4 logo only when viewed from a certain angle. Over the next year, four different artists have been given the challenge of decorating it: after Knight, will come Mark Titchner, shortlisted for the Turner Prize in 2006 and Ghanaian sculptor El-Anatsui. The fourth artist will be the winner of a competition open to young arts graduates, run in conjunction with the Saatchi Gallery.

3 Comments

It will be possible to monitor the Big 4 come rain or shine at http://www.bigartmob.com where mobile phone photos are forming the basis of the first comprehensive map of public art across the UK. Like the Big 4, this forms part of the 'Big Art Project'.

Anyone after further information on the Big 4 can find it in the main navigation of the Big Art Project site at http://www.channel4.com/bigart .
Adam Gee
2007-10-16 17:43:13


What a lovely piece of typographic appropriation.
Lee
2007-10-16 22:54:11


yeeeaaaahhhh... is it me or this a bit shit?
Rich
2007-10-17 16:19:17


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