Marc Craste, the director behind the beautiful short JoJo in the Stars and the recent Lloyd's Bank ad campaign campaign, has created two new ads for Guinness to coincide with the Rugby World Cup.

The campaign, created by Bern Hunter and Mike Bond at Abbott Mead Vickers BBDO, is a straightforward one, and simply shows two opposing rugby teams pitched in an animated battle. Guinness is not an official sponsor of the tournament, yet the brand has managed to avoid breaching the official rights of the sponsor, Heineken, by creating animated players and therefore not featuring any imagery of real players. And quite lovely they look too. To view Guinness Play White, click here