5 Comments

I don't know whether it's the advent of so many community websites that showcase creativity where one can see the amazing untapped talent online nowadays- or simply that D&AD's 'professional creatives' are older and may be out of touch...but I am so unimpressed by these entries.

Most are clichéed or simply unimaginative. One or two seem to be well done and interesting. but as for the rest? And this is the result from world's top creatives?

what a shame.
laura sweet
2007-09-02 21:11:13

its also THE classic lame idea/scaredy cat approach. cant think of a strong enough single idea so come up with half a concept then get loads of other people to finish it. then when you see the finished product, the good get watered down by the indifferent and the whole project looses any punch. there are so many of these little competitions/round robin vanity projects floating about now, and none of them hold my attention. its feels more like netoworking than producing interesting work.


i guess one of the reasons D&AD spend so much on the book is that it must be one of the main revenue sources for them, so to print an ecofriendly lo impact edition (ie cheap), wouldnt justify the £150(?) quid it costs. (I know that the fee is for membership over the year, but you get so little else of any value that the only reason people join D&AD is for the book since you cant buy it in the shops now).


Im with mike dempsey (proving there's a first time for everything..)
Rich
2007-09-03 11:55:57

Yep, definitely a half-hearted attempt at being creative - couldn't agree with Rich more - an agency get the fortunate position of working on something like this, and then bottle it and ask others to do it, so if it goes wrong they can attribute the blame elsewhere claiming the contributors weren't creative enough in their response...

The D&AD charges its members at every possible point it can and gives little back to those who pay the fees every year - but aren't as widely recognised as some of the contributors to this recent cock-up - i think they could do with engaging with the members in a more equal method???
Steve
2007-09-04 10:04:31

well, the flag is colored with colors of caution.
akrok
2007-09-07 20:39:51

I am more impressed by the effort of the guys over at idontloveyou.co.uk what they've done with the pencil is priceless.
Michael p
2009-01-11 03:48:57

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