CR Blog

Rams, Slimane and Koons line up for Wallpaper*

Art, Music Video / Film

Posted by Patrick Burgoyne, 13 September 2007, 10:32    Permalink    Comments (6)

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Many magazines have employed "guest editors" in recent times - CR included. The October issue of Wallpaper*, however, goes a step further and recruits three of them: Dieter Rams, Hedi Slimane and Jeff Koons.

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The term "guest editor" is employed somewhat loosely - in fact, each of the three has been given 20 pages and a cover to play with. Rams uses his allotment to present his ten commandments of good design in a beautiful 16-page Matthew Donaldson photo-shoot of his favourite products (all designed by him, of course). The rest of the pages are taken up by a conversation between the master and Japanese product designer Naoto Fukasawa.

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Slimane takes an entirely different approach, creating 20 60cm x 40 cm posters using his own photography and typography. Koons, typically, makes the most bizarre contribution - a 16-page artwork inspired by his passion for legendary rock band Led Zeppelin. Koons apparently commissioned "a leading cultural theorist to deconstruct the Zeppelin myth" to inform the work, which is well-timed seeing as the Zep have just announced that they are getting back together - spooky or what? In conversation with Stella McCartney, he also discusses the nature of fame, becoming a brand, and, err, vaginas.

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Each has also produced a cover, so that three alternate versions will be available.

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6 Comments

Can't wait to see the issue, except... please tell me Dieter's turntable shelf doesn't store vinyl horizontally.
Justin Reese
2007-09-13 20:06:25


Oooh... very good point. We'll ask Mr. Rams, we're sure there will be a sound reason.
Wallpaper*
2007-09-14 10:42:35


The shelf below the turntable can be hung from the 606 Universal Shelving System with plenty of space to allow vinyl to store horizontally.

We have it on display at 72 Wigmore Street if you want to come down and see how it works.
Vitsœ
2007-09-14 12:10:55


My mistake: I meant to say 'vertically'.
Vitsœ
2007-09-14 12:41:29


GIMMICK
"...an ingenious or novel device, scheme, or stratagem, esp. one designed to attract attention or increase appeal..."



I was expecting a slightly more interesting selection of 'editors'.


I wouldn't call it 'ingenious', but I'm sure it will help sales.
lee.colwill
2007-09-14 12:44:12


I used to own a Rams' tape deck (as pictured above) in the early '80s.

It was a joy to look but but a complete pain to use - the brakes didn't work so rewinding left tape spaghetti all over the floor.... fortunately the record deck fared better and is still in use to this day (to transfer vinyl to Ive's iPod).
mike
2010-03-10 01:40:22


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