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Nike 1/1 Art Prize

Advertising, Illustration, Music Video / Film

Posted by Eliza Williams, 25 April 2008, 9:55    Permalink    Comments (4)


Nike 1/1 film, by AKQA. Creatives: Davor Krvavac, Greg Mullen, Nick Bailey

Art and football become unlikely bedfellows in a new competition launched by Nike, which offers the chance for artists to exhibit during the Basel Art Fair and design a limited edition series of Nike Dunks.

Devised by AKQA, 1/1 invites artists to submit work to the brief 'The Art of Football'. Works entered will be displayed in an online gallery where they will be judged by SHOWstudio's Nick Knight - winning entrants will then see their work exhibited in a show held in Basel (coinciding with the contemporary art fair held in the city in June), alongside the work of 11 established creative talents.

One overall winner will then be chosen to have their work immortalised on a limited edition series of Nike Dunks, and the best work from the exhibition will also be included in a 1/1 book.

All work can be entered online at nike1-1.com. Submissions close on May 18.

4 Comments

What's the Dunks got to do with football? bit of a 'loose' connection there or?....
Action Man
2008-04-25 13:36:47

The site is beautiful (as usual from AKQA). But! navigating through all the submitted work is a real pain in the ass, a deal-breaker if you ask me. And I also agree with the previous post, the shoe doesn't "fit" hah!
Brian
2008-04-26 15:23:01

The idea of getting people to design their own trainers doesn't feel like a new idea to me, I think the recent adidas east vs. west concept of getting illustrators from either side of the states to design giant all star trainers is similar but executed in a more interesting way. I also agree with the above in that the link between dunks and football is rather tenuous. Overall Im a little disappointed at the execution of the paint dripping past the letters, is this not a little straight and non impactful for a brand supposedly as fresh and innovative as Nike?
disappointed creative
2008-04-27 15:33:34

Yes.. I think there were a few straws being clutched at here.
It would be interesting to know if the briefing ect came from Hilversum, while they're usually tip-top on this kind of thing. Sometimes you really notice when a project is handled locally, London, Paris, Berlin... Maybe the cat slipped out the bag on this one.
Graphics, concept, realization... 05/10.
Action Man
2008-04-27 20:18:19

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Advertising, Illustration, Music Video / Film

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Nike, Gallery

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