Bush: the Guilty Party?
Reprieve, the legal action charity founded by Clive Stafford Smith, helps prisoners who are facing execution, particularly those who are outside the reach of the law because of the 'war on terror', including those incarcerated at Guantanamo Bay. This Is Real Art has been working with them in order to raise awareness, making this short film among other things...
The film was made entirely in-house at This Is Real Art using a 1970s police photofit identity kit. Massive Attack have been longtime supporters of Reprieve's work, using their current tour to promote the organisation and also designating it as the charity partner for this year's Meltdown festival, which Massive Attack curated. The band donated the soundtrack for this film and also ran it at the Meltdown festival.
Creative: Paul Belford
Animation: Animation: Chris Perry
Production: This is Real Art
Music: Massive Attack
TiRA has also just rebranded Reprieve. The stamp logo (above) comes, says TiRA's creative director Paul Belford, "from the fact that a reprieve requires an official stamp of approval. The new visual identity is all based on the look of official forms - a reference to the kind of government bureaucracy that Reprieve lawyers have to deal with."
Accompanying print ads (one shown above) are, says Belford, "desperately unfashionable long copy ads. It's the best way to communicate all the information. And there's nothing wrong with long copy if you have a lot of interesting things to say. But the art direction idea allows all the copy to be broken up into easily accessible pieces."
"Censoring the images in these ads creates intrigue," says Belford. "Also we didn't want to be accused of sensationalism by trying to show shocking images big. And of course no media owner would allow them to be shown anyway. It's arguably more powerful to say these images are so horrific that we cannot show them, and then leave it to the reader's imagination. We wanted the ads to talk about something that is shocking but in a credible, intelligent way."
Very nice stuff. Especially the idea of using bureaucratic forms. It still very much depends on the execution if it will work or not. I think this has been done very well and consistent troughout. Congrats!
Bush's docile face is the new Mao.
The film is well executed and for a good cause, but, as with all this anti-bush, shooting-ducks-in-a-barrel propaganda, I feel a certain contempt for the political oversimplification.
Bush is to a degree a strawman. When he steps down, the same advisers with the same homophobic, industrial rapacious, zealously christian and manifestdestined guardians of democracy will continue to wag their serpentine tounges at the next incum-bent. To target a figurehead such as Bush is an understandably populist position to take and also an unoriginal, unenlightening one.
It's unclear where or to who the video will be shown and whether even additional literature will be on hand. I hope so because this video tells me only slightly more than a teenage girl's bag biro'd "FUCK BUSH". In a society promoting televisual journalism over the written word this is a missed chance to inform, shock and call to arms the charity and the support.
And of course, the materials all look very appropriate, like a grunge band's logo on a skateboard deck. Kudos TIRA and thank you Reprieve for all your work.
i agree honest joe.
preaching to the converted but more interested in pleasing contemporaries, its indulgent and sefl-interested. this will change nothing.
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