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COI ads showcase new directing talent

Advertising

Posted by Gavin Lucas, 26 August 2008, 16:18    Permalink    Comments (4)

When we first saw the above film on TV, we actually thought it was a new spot for Nike or a clip from a new hip hop video. So it was somewhat of a surprise to learn that it was, in fact, a new ad commissioned by the COI to persuade 11-14 year olds to consider getting to grips with a foreign language...

The film is one of five new 30 second ads created by London production company, th1ng, through agency Farm. Each film features young people singing, talking or rapping in a foreign language, and invites the viewer to "try life in another language" and to visit a T4 hub website: trylifeinanotherlanguage.com.

Three of the five ads, including Disiz (shown above) were created by new directors at th1ng: Disiz was directed by Angry Natives, Dancer (shown below) was directed by Dan Lumb, Neon City by Anne Xiao. Football and Shadows were both directed by Daniel Cohen.


Dancer, directed by Dan Lumb @ th1ng


Football, directed by Daniel Cohen @ th1ng, features street football skills of two kids from Real Madrid's youth academy

All five commercials are airing on Channel 4 and Sky channels this month while longer versions can be viewed at the campaign's website trylifeinanotherlanguage.com.

Ad agency: Farm
Copywriter: Simon Cenamor
Art director: Raymond Chan
Production company: th1ng
Post production: th1ng
Directors:
Disiz - Max Oginni, Ewen Stenhouse
Football - Daniel Cohen
Neon City - Ann Xiao
Dancer - Daniel Lumb
Shadow Girl - Daniel Cohen

4 Comments

Hello Creative Review. I really enjoy reading your blog, but there is one thing that is really annoying me. I have the site in RSS via my Mail program, and every time you post a blog with videos (like this entry) it crashes my mail program. It probably has something to do with all the videos (35 mb).

It probably has more to do with Apple's Mail program than you, but I still think you should look into it.

Thanks.
Siggi
2008-08-26 20:24:20

Umm, RSS doesn't do anything other than the first 256 ascii characters, and a heading. It won't be downloading video.

I would have thought that mal-formed XML would be the root of this one if it's CR's fault, or just the fact that you've got something else that's a bit unwell in your user library.

Do a fix permissions, investigate the contents of your ~usr/library/mail folder, and run leopard cache cleaner on a reasonably fierce setting.
da bishop
2008-08-29 14:07:16

actually, that's not strictly true, most sites spit out just truncated summaries, and RSS will do a bit more than just an excerpt if done right, esp. if it's RSS2, but I suspect still that there's something sick in your user library, perhaps a plugin.

http://en.wikipedia.org/wiki/RSS_(file_format)
da bishop
2008-08-29 14:11:11

The MC is actually called Disiz La Peste, a French-Senegalese guy. He's really well known in Francophone countries.
Alexa
2008-09-05 15:24:01

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Subject:

Advertising

Keywords:

Nike, Channel 4, Commercials

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