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25th Estate film

Advertising, Digital

Posted by Mark Sinclair, 8 December 2008, 16:31    Permalink    Comments (6)

Publishing house 4th Estate celebrates its 25th anniversary next year and commissioned London’s Apt Studio to mark the occasion with a stop-motion film, This is Where We Live, available to view at 25thestate.com.

The film, produced in three weeks by Apt’s Peter Collingridge and James Bridle (and directed by Asylum’s Ben Falk and Jos Newbolt), features an entire ‘city’ made of cut-outs from a range of covers and pages from well-known 4th Estate titles.

“Everything is made out of 4th Estate’s books,” says Collingridge, “from the streets, to the zebra crossings from Jonathan Franzen’s The Corrections cover, to the Greenwich Observatory taken from Dava Sobel’s Longitude."

"There are lots of in-jokes in the film, such as the man falling off the boat – which is a scene from The Corrections – and it definitely bears up to repeat viewings.”

With some beautifully detailed production design from Pippa Culpepper and help from a handful of “book-chopping maniacs” the team has created a charming piece of animation that will be used as the publisher’s Christmas card and edited to make a series of introductory pieces for all anniversary-related events.

Here are some behind the scense images from the project. The team took 2700 photographs to complete the three-minute film (and used around 1000 books).

More at the fifthestate.co.uk blog (which was also designed by Apt Studio).

6 Comments

Very cool video. I love the creativity.
Eric
2008-12-09 07:27:54

Great concept, really nice art direction, good effort... Sorry, but now I'm going to sound like Simon Cowell...
I found there was a lack of direction, plus the animation, camerawork and lighting were disappointing.
Could have been fantastic...
Glenn Holberton
2008-12-12 14:46:22

with a budget of around 5 grand, to have accomplished this in 2 short weeks is a phenomenal achievement. i think to criticize the camera work after seeing that they have had to build their own track and dolly is also harsh. keep up the "fantastic" work
lucy
2008-12-17 02:41:29

Well,I liked it. Short and sweet and had great inventive charm.It's not a feature film, it's an advert with great wit and there are not many adverts with that quality these days.

William Rudling 17 Dec.2009
William Rudling
2008-12-17 14:47:08

stunning,creativity and imagination is superb and in such a short space of time to do this is highly commendable-please do more!!
I can watch it many times as it evokes a simplistic but idealistic sense of living...all very beautiful!
Excellent.
kimberley Watson
2009-01-10 11:21:14

I think this is a brilliant piece of work, particularly considering the production time and budget. The detail is amazing. It's engaging and really beautiful, and there is so much going on you just want to watch it all through again. Well done!!
Zoe Uffindell
2009-02-10 16:22:48

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