21 Comments

The number of yellow-based designs is overwhelming in 2008.
Nikolay Fabrika
2008-12-04 13:40:06

So 2009 will be a year of designing jobs in vibrant, positive yellow then being told to 'do a blue version'.
Neil
2008-12-04 15:23:05

Mimosa? I wonder if they thought about naming it Buck's Fizz. Still, you gotta play around and soon you will find that there comes a time... for making your mind up.
Ed Wright
2008-12-04 17:11:47

To Neil: Just tell them that Illustrator ran out of blue ;-)
Niels
2008-12-05 10:57:48

That reminds me, my grandfather used to work for Kodak and they released a pack of playing cards featuring various facts and stuff about the colour yellow. It was schwag but pretty ace schwag. Would love to get hold of a pack of them again.
Michael [Boicozine]
2008-12-05 18:15:43

All I can say is; a mimosa is a waste of champagne
thepicklebot
2008-12-06 19:04:33

Sponge bob is actually closer to Pantone 3495
Susan Coghlan
2008-12-08 18:21:49

Wow! Moments ago I walked into my bedroom and wondered why in the last year I have added a yellow French provincial curtain, an yellow cushion made from a vintage scarf, a yellow Swedish chicken vase and a yellow poster blown up from a 1960's Ladybird book reassuringly explaining how we breathe while sleeping. ...I am glad to have my question answered and so pleased that it's a sign of my growing optimism!!! ;)
Sandra Eterovic
2008-12-10 01:07:31

God, how I hate this turning design into a fashion. The "in" colour. The "in" font. Designers all producing work that looks the same. Design is more than a fashion add on. What about relevance and appropriateness? How many designers have just selected yellow for their next project, just to be in with the in crowd?
Chris
2008-12-10 23:38:16

I personally love the color yellow, and think that it's a very versatile color that bridges the divide between many other colors and tones when setting up a palette for a site or design.
dMullins
2008-12-12 05:18:11

Chris, mellow. People have been following each other around since the dawn of time. If you aren't, lucky you.
david
2008-12-12 12:12:43

referring to "God, how I hate this turning design into a fashion. The “in” colour. The “in” font. Designers all producing work that looks the same"

I think that it's facinating how, political and economic climate can effect something as deceivably trivial as a colour...

and regarding fashion, as a designer you can not fail to recognise its overwhelming sigificance, whether you want to acknowledge it or not.

Pantone- being bold enough to predict trends, because of enconomic crisis. How very adaptive, it's great!
Gaynoir
2008-12-12 12:42:12

Hasn't this been and gone in fashion last year or so but it was called mustard?
palm39
2008-12-12 13:25:52

Well at least its a bright colour for the forthcoming new year – (some would suggest black at the moment!) but I like the Mimosa colour.

I have always liked yellow in design though – it was Van Gogh's favourite also I hear?

Thanks for the post!
Howard
2008-12-12 15:05:59

What?

Since when has Pantone been giving colour references names as well as reference numbers?

I must have been out sick that day.

Oh, & a note to Howard - apparantly Van Gogh suffered from an illness caused by drinking absinth so heavily which caused a form of chromatic blindness which caused him to mistake yellow for blue (hense a lot of green sky in his landscapes).

Jean
Jean GROGAN
2008-12-12 19:27:05

I'm looking out my window onto a London street and of the fifty or so people I can currently see crossing the road, every single one of them is wearing black. Apparently even brown or gray is too edgy when it comes to coat design.

I can't help thinking I'd be happier if there was more yellow in the world.
Jeremy
2008-12-15 13:46:49

Yes! I've been seeing this colour on shirts and thinking, I really want a shirt in that colour...
Esther
2008-12-16 02:38:30

Oh dear. Let's give it a fancy name and dress it up like it's the next light, or rather colour, fantastic.

Yellow is regards as one of the tackiest colours, as well as that of sunshine and it's obvious association with gold. It is also quite nauseating and is used with black as a warning in both nature and the man-made world.

This is one colour I only use when absolutely necessary as it literally turns my stomach. I think I'll be working from home in 2009 rather than have my sense assaulted by "Mimosa" and any other awful shade of yellow.
Ruth
2008-12-16 20:45:36

great....I'll have to incorporate it into some new patterns
samantha hahn
2008-12-31 05:18:28

D&AD can't believe their luck.
Sizzle Creative
2009-01-05 14:39:57

I see the advertisers on this page have taken note.
Gary R
2009-01-09 11:59:54

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