CR Blog
CR Redesigned
Posted by Patrick Burgoyne, 25 February 2008, 12:18 Permalink Comments (16)
If you pick up a copy of the March issue of Creative Review, out this week, we hope you'll notice something a bit different about it: We’ve had a redesign.
There are structural as well as aesthetic differences to the magazine. Structurally, we have tried to make things simpler and clearer, with better labelling and easier navigation. A lot of this came out of the process of recruiting our new art director, Paul Pensom, last summer. We asked all the candidates that we interviewed for the job to critique the current design of the magazine. Navigation was something that they all highlighted as an issue.

The first page of our new Work section
So, whereas in the past, you would find new work on the spreads at the beginning of the book, as well as on First Sight single pages and in our themed Showcase section, it now all goes into one place, which, with a characteristic leap of imagination, we’ve called Work. This is an uninterrupted, 12-page run of the best new work in visual communications, with no theme.

The Books page from CR's Agenda section
At the front of the book, we now have a new section – Agenda. The idea here is for our pages to act as a filter. Every month there are thousands of events to go to, books to read, websites to look up. What we aim to provide are details of the few that, in our opinion, you might really find interesting. It’s also an attempt to give readers some short, easily-digestible snacks of information for when you don’t have time for the full, five-course, feature meal.
And then at the back, we have again made things much simpler by just having one reviews section – Crit. We hope here to bring a lot of new voices into the magazine, either through commissioned opinion pieces or, sometimes, drawing on some of the best-written blogs in our areas of interest. In this issue, for example, Violetta Boxill-Roope gives her view on a recent magazine design conference, while Bruno Maag takes the new BBC Three logo to typographical task and Armin Vit, in a piece first published on the excellent Brand New blog, takes a look at Xerox’s new public face.
We hope that these changes will make the magazine easier to find your way around – all are clearly labelled in our new typeface, Farnham. Creative Review has always taken the view that the work featured in our pages is the star, not the editorial design of the pages themselves. But that doesn’t mean we cannot make those pages powerful and elegant. We wanted to bring a little more typographical interest in to the magazine without moving away from our core values, so we wanted a typeface with a very big family. Christian Schwartz’s slabserif Farnham (from Font Bureau) fitted the bill admirably. Based on the work of 18th century German punchcutter, Johannes Fleischman, its family has 25 variants giving us the opportunity to be playful while retaining cohesion in the design.

Opening spread of a feature on MoMA's new Design and The Elastic Mind show
This richness also provided the solution to a long-held desire to get away from standard headlines on features. Two-word puns – we’re sick of them. Instead, we have tried to combine the functionality of the headline and the standfirst in a new treatment based on type samplers.
I hope you like the changes that we have made and continue to enjoy Creative Review. My thanks go to our art director, Paul Pensom, for all his hard work. The new issue is out this week.
16 Comments
This is nice.
I cant wait to see the live version in my hands.
:)
2008-02-25 13:19:50
ok, cool...for me, the problem w/ CR is the amount of Ads X the amount of content...
what about E-CR? What happened??
2008-02-25 14:47:04
Re E-CR, we thought it was a good and useful product but it seems not enough other people agreed with us. We didn't manage to secure enough users and subscribers to make it viable. It was worth a try but, ultimately in the brutal way of these things, the users decide. However, future plans for the website include putting up all the editorial content from each issue, which will be free to access - watch this space
Re ad/ed ratios, from this month we are including an extra 6 editorial pages as part of the Work section, so our ad/ed ratio will be significantly improved
2008-02-25 15:01:11
i was a subscriber to e-cr.
you proudly proclaimed a paper-free version of the magazine in your green issue, and now only months later i am unable to continue my subscription.
would it not been feasible to create a pdf without all the hyper-links, video hosting etc. and still maintain this greener option?
2008-02-25 15:33:59
I haven't seen it yet but it looks a bit Monocle to me. But that is not a bad thing in any way :)
Can't wait to get it.
2008-02-25 18:22:12
It is a bit unfair about E-CR. Subscribers should be rewarded as for me personally, E-CR was a good reason to do a years subscription..
2008-02-25 20:12:14
"Subscribers should be rewarded "
Exactly - which is why we launched Monograph just before we stopped E-CR. So far, it seems that Monograph has been far more popular
2008-02-25 20:33:02
Always the best. The red lines that underlines the text are GRRRRRRRRREAT!
2008-02-25 21:20:08
I eagerly await my subscription copy (hopefully not bent to buggery by the postie!)
2008-02-25 23:02:09
Am looking forward for the Agenda section; Since the web can beat the printed matter in terms of speed and provide multiple opinions on this, its always interesting to see how magazine redesigns can help make sections like this a more prominent section to the entire mag. Am definitely excited about this...
2008-02-26 09:33:02
Nice work. It looks like a step forward from what we can see. It must be a weighty and thankless task to design a design magazine for designers. The process and production of the redesign would make a good 'behind the scenes' feature.
2008-02-26 10:38:29
Looks really nice. To be brutally honest, I haven't bought a copy in quite a while. Maybe this is the kick-up-the-behind I need to start buying again.
2008-02-26 17:54:46
"Exactly - which is why we launched Monograph just before we stopped E-CR. So far, it seems that Monograph has been far more popular"
how do you know Monograph has been far more popular??
seems like a bit of a cop out to me.
2008-02-26 18:02:25
I think it was advertised that the subscribers are getting both monograph and E-CR..!
2008-02-26 22:50:55
I like the redesign but when I opened it up the first thing that came to my head was that "Has CR been taken over by alistapart.com"
2008-03-03 18:44:37
You guys should consider a E-CR only subscription...I would buy it, and I know that a lot of oversea readers would do it too...cheaper, and avoids all the mishaps with the post office, etc...anyway, I love your magazine...
2008-03-04 20:38:10
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Patrick Burgoyne