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Drawing on (Nike) Air

Graphic Design

Posted by Gavin Lucas, 21 July 2008, 16:20    Permalink    Comments (3)

A&P Nike project - Air Max '90 / Jon Burgerman image 2

Design studio Accept & Proceed (a previous CR One To Watch) has been working with Nike on a project involving illustrators and trainers. "We were approached by Nike's Head of European Footwear, Andre Doxey, in January 2007," explains A&P's David Johnston, "with a view to starting a discussion on how we might help generate ideas and designs which could tell stories through iconic pieces of Nike footwear. Most of the themes that we came up with celebrated the innovation and technology found within Nike's footwear products. Some of the themes of these stories were; Seduced by Innovation and Recognise the original. As well as creating designs and illustrations for application to the product ourselves, we also selected and art directed third party creatives to help tell these stories – including Steven Wilson, Jon Burgerman, Oliver Hibert and Andy Forshaw.

A&P Nike project - Air Max '90 / Jon Burgerman
Jon Burgerman provided the illustration that adorns this pair of Air Max 90s

A&P Nike project - Air Classic BW with etched illustration by Andy Forshaw
Illustration work by Andy Forshaw was laser-etched into some of the fabric on this pair of Air Classic BWs

A&P Nike project - Oliver Hibert illustration
Oliver Hibert's illustration has been incorporated on a pair of Nike Air Max Plus (womens)


Animation by Mainframe showing Steve Wilson's shark-inspired work that will appear on pairs of Air Max TN as well as a hybrid model Nike Air TN Free (made up of the Air Max TN upper and a Nike Free sole – shown below)
A&P Nike project - Steven Wilson's design applied to Air Max TN Free

A&P Nike project - X-ray design
Nike Air Max Plus with an x-ray theme - illustration by Accept & Proceed

"The designs we have created are arriving in stores over the coming months, applied to footwear, points of sale and various online marketing items," adds Johnston. "This is the first of a number of ongoing projects that we're working on with Nike to hit the streets."

A&P Nike project - all the shoes

Aacceptandproceed.com

3 Comments

hi. i would like to purchase the air max 90 designed by jon burgerman please.
Please can you give me information on how i can purchase these trainers.
Please please i really want these trainers.
Thank you
zishan
2009-06-03 22:20:53


The goal of Nike Considered Design is to create performance innovation products that minimize environmental impact by reducing waste throughout the design and development process,Nike Dunk High Pro SB Men use environmentally preferred materials, and eliminate toxics.Nike Dunk High Pro SB Women Nike designers are now expected to make smart,Nike Dunk Low Pro SB Men  sustainable design choices at the start of their creative process which has led to Nike’s most extensive Considered Design range of product to date.
Anna
2009-08-13 08:33:57


When you are wearing a pair of shoes walking on the road, others may not just see your pair

of shoes, but your taste, your personality.Therefore, how to choose a pair of shoes is a very

important thing.But many people do not notice this, so we will see a lot of people wearing

these that don't match.On behalf of a brand is in fact a kind of cognitive.Such as Coca-Cola

stands for "middle products", and Pepsi-Cola stands for "young".In the sports shoe brand,

nike dunk sb is also have their own representatives, it represents a stylish andcomfortable.
It is true, it have been accepted by the majority of young people.So I think that when you

choose shoes, pay attention to the meaning of the brand, choose their own characteristics,

personality suited to their shoes.The words of my personality, I prefer low dunk, because I

was more introverted kind of person.
mini
2009-10-09 07:24:21


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