Comfort ad, agency: Ogilvy London. Creatives: Sue Higgs, Tony Haigh. Production company: Thomas Thomas Films. Director: Jim Gilchrist

It's Friday, so it must be time for a round-up of some of the brilliant things we've seen and heard recently at Creative Review Towers. First up is this amusing new ad from Ogilvy in London, which reveals how a naturist family is torn apart by the irresistible softness and fragrance that Comfort fabric conditioner gives to clothes.

Be-Kanye ad for Absolut vodka, agency: TBWAChiatDay, digital agency: Greatworks

Kanye West shows his funny side in this 'info-mercial' for Absolut vodka.

Frijj viral ad, agency: Grey London

Frijj comes over all pulp horror in a series of virals from Grey London. See the full set of virals here, where users can also upload their own Frijj horror movies. The best of these films will be screened as part of the six week-long Frijj Film Festival which opens on August 14. Director: Tomorrows Brightest Minds. Production company: One Small Step.

Knife crime ad for Tower Hamlets Council, production company: Thomas Thomas Films. Director: Kevin Thomas

On a more serious note, here's the latest ad to tackle the wave of knife crime in London, from Tower Hamlets Council. The film is directed by Kevin Thomas.

My Drive Thru video, directed by Psyop

Back to fun now, with this new ad-cum-music video for Converse. US ad agency Anomaly is behind this number, which sees Pharrell Williams, Santagold and The Strokes' Julian Casablancas join forces to sing a catchy tune that also insidiously aims to get you buying more Converse. Psyop has created the video.

Tomorrow, Clinic, directed by WIZ

Sticking with videos, here's the latest by WIZ for Clinic's Tomorrow.

Man-Sized Wreath video for REM, directed by Crush Toronto

Crush Toronto has followed up their excellent Hollow Man video for REM with this promo for new track Man-Sized Wreath.

Sleeping Sickness, City and Colour, directed by Vincent Morisset

Vincent Morisset has created this video for Sleeping Sickness by City and Colour. An interactive version of the video can be found here.

Feist on Sesame Street

Finally Feist has become the latest musician to appear on Sesame Street (previous guests have included James Blunt who sang this amazing lament for his lost triangle). Feist reworks her hit 1,2,3,4 to teach us all about numbers. All together now...