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New E4 Music idents

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Posted by Eliza Williams, 5 March 2008, 18:54    Permalink    Comments (12)


E4 Music idents, Production company: Mr & Mrs Smith, Director: Andy Martin, Producer: Ali Taylor, Creative director: Lisa Lloyd, Animators: Lee Cooper, Ned Miles, Andy De Vries

Production company Mr & Mrs Smith has created this series of rather fine new idents for E4 Music, which step neatly into the void recently left by the BBC3 blobs, yet come complete with a surreal twist.

Inspired by traditional Eastern European puppetry, the idents take viewers into a weird world inhabited by animal-headed creatures. The films were directed by Andy Martin and shot in deserted locations around London and Bognor Regis - we see the creatures gobbling up abandoned food, terrorising pets and hovering with strange intent above tower blogs. Alongside designing the look of the idents, Martin also composed the music, using a variety of instruments from a mellodica to a chaos-pad, which sounds very exciting, even if we're not sure what it is.

The idents will begin airing on E4 this month.

12 Comments

"chaos-pad, which sounds very exciting, even if we’re not sure what it is."

Koas-pad : http://en.wikipedia.org/wiki/Kaoss_Pad
Chris
2008-03-05 19:05:47


thanks Chris
creative review
2008-03-05 20:00:18


I like it even if I have no idea what it is about. Might be my simple Australian sensibility.
campbell
2008-03-05 23:51:23


I like the idea of it but it does give me a bit of Nathan Barley fear, if you know what i mean.
dukeofrochdale
2008-03-07 11:10:03


boring after the first two... even nathan barley wouldnt be that self indulgent!
designer
2008-03-10 01:05:41


i agree... even nathan barley wouldnt be that self indulgent would he?? boring beyond belief after the first 3-4 sadly. one trick pony!
a designer
2008-03-10 01:07:39


I think these weren't intended to be watched back to back like this, they are short idents that fill a small gap in a music channel, and for that purpose they work really well. Not sure why "self indulgence" would be mentioned, or "one trick pony." Not much sense made there. At least you responded to your own comment though. Classy. Nice, stylish E4 idents.
Cactus Man
2008-03-12 11:54:50


I agree.
Another Cactus Man
2008-03-12 11:55:13


These are lovely... If theyre a one trick pony they are a very good one... i could watch them all day... dont fear the barley!!!
churchy
2008-03-13 11:30:33


Nicely made but seem to fall into the sightly irritating genre of 'if you don't get it you're not school'. I can't feel too strongly about them and they certainly give the channel a distinctive identity. I just wish I liked them like I like Aardman's BBC3 claymation characters. My verdict: the level of execution is of a far higher standard than the thinking behind them.
Graham Pugh
2008-03-13 11:42:52


I meant cool - not school. Oddly.
Graham Pugh
2008-03-13 11:44:01


i liked the weirdness of them, my only comment is they could be made more terrifying. It was nearly there in the bird ident, all of them vacantly staring at the bird. But other than that i think they're good.
daniel
2008-03-13 12:49:52


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