New from AKQA and director Dom Bridges is this excellent spoof of the most expensive ad ever created – Guinness' Tipping Point. In the remake, lighters, fags, phones, cones, wheelie bins and fridges all contribute to the domino rally, resulting in, no, not a pint of the black stuff, but a warming Pot Noodle. While the action has moved from rural Argentina to two housing estates in Kilburn and Gospel Oak, north London, the self-satisfaction (and no doubt, budget) of the original has also been well and truly left behind. And yes, as with all the cast, the dialogue at the end is that of a "real" person, not an actor. Oh dear Matthew...
Executive Creative Director: James Hilton
Writer: Colin Byrne
Account Director: Rowena Minhas
Agency Producer: Emily Bull
Production co.: Mustard
Director: Dom Bridges
Producer: Lucy Hayes
Edit: Cut and Run
Editor: Nathan Perry Greene
Post Production: Smoke and Mirrors
Telecine: Smoke and Mirrors
Media agency: Cake
it's all about the cheeky fart!
also worried about the silk cut packets at the start of the domino effect. hope that doesnt stop the ad being shown on t.v..
The dialogue at the end is the cherry on a very well made cake.
better than the original.
there again i did think the original (unlike most guiness ads) was pretty boring.
You know something has entered the cultural vernacular when it is parodied.
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