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A Little Bit Of CR At C4

Art, Music Video / Film

Posted by Patrick Burgoyne, 21 May 2008, 14:36    Permalink    Comments (12)

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The latest version of Channel 4's Big Four sculpture incorporates a little bit of Creative Review – some of our printing plates, to be exact, along with those of various other magazines and newspapers

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Ghanaian sculptor El Anatsui is the third artist to tackle The Big 4 installation - a giant-size version of the '4' logo to life on the steps of the channel's London headquarters.

"This work references the ubiquitous and ephemeral nature of news formats in current times," says El Anatsui. "When about to discard old newspapers, I have noticed that most people begin to read the articles they come across. It is as if the speed in which they are flung at us is so great, and the need to process the information so urgent, that we wished for a little more time to digest. And these stolen moments begin to satisfy that longing."

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Trinity Mirror Plc and The Independent both donated plates from their papers to be used in the piece, as did CR's printer, St Ives. Wallpaper* also features in the artwork.

The 50-foot-high metal '4' was constructed to celebrate both the Channel's 25th anniversary year. It mirrors the channel's on-air identity, with metal bars forming the logo only when viewed from a particular angle. See our original story on it here

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12 Comments

poor poor poor art
honest joe
2008-05-21 18:36:51


This looks nice.
Clear concept, nice execution. The more varied the plates the better I would imagine.
A good little project to have on the Channel 4 entrance. Nice building too.
Action Man
2008-05-22 09:35:57


Joe, it's not art. It's branding, and a interesting example of an old logo rejuvinated to become a fresh new campaign and identity.
Ed Wright
2008-05-22 12:18:48


That's right Ed, it is a very good example.
Action Man
2008-05-22 14:31:25


You mean to say the Channel 4 logo is part of a brand? I hadn't noticed.

Ghanaian sculptor El Anatsui is the third artist to tackle The Big 4 installation.

As I said, poor art well paid I presume.

It's interesting to note how a so-called sculptor can collaborate so overtly commercially and still be called an artist. Don't illustrators have the commercial-artist tag hung upon them? and isn't it supposedly impossible for a designer to produce art?

His appalling post-rationalised drivel isn't worth the discarded and re-read paper it's printed on. But it looks nice despite that 95 / 100 design students would've done the same thing.
honest joe
2008-05-23 12:17:57


Shock! Horror! Artist does something for money!

I think it's good that artists are sometimes asked to fulfill a 'brief', rather then stick to personal expression. Just as it's good for designers to sometimes not have a brief and go off on one for bit. Don't go hole-ing those pigeons.
Ed Wright
2008-05-23 15:28:55


Channel 4 are obviously getting the discussion they wanted in the art world...
Vicky Carlin
2008-05-23 19:08:27


Gee you know, it's an artist-designer, I mean a desginer-artist, a collaborating designing artist...gee I really don't know! :|

Doesn't art and design cross over in any way? All design is, on a really tiny scale, even by the best designers, a little bit self-indulgent? Some artists must be creating art to please its audience when they visit the exhibition? In a nutshell-don't they cross over, a wee bit? Or quite a bit?

It's not an original idea-MKG is doing something similar with their gallery (albeit with a slightly different concept) for their new 'look', but it's an acceptable sculpture. At least the message is coming across and at least there's some form of coherency throughout Channel 4's current branding and advertising schemes.
Lee-Tze Leong
2008-05-24 00:05:46


Joe. Your naive.
Sony DVD Player
2008-05-26 04:42:58


I certainly have no interest in perpetuating an art vs. design argument. "But designers have clients!" snore. "And Artists are indulgent!" snore. Aquinas is sleeping and Wilde is banged up. A revelation on aesthetics from a graphic designer is like listening to a taxi driver wittering philosophy.

In any case you can't argue critically with graphic designers: they all believe in the divine sanctity of brands, and packaging and type-choices and other fat sacred cows marching on to oblivion.
honest joe
2008-05-26 14:45:40


Isn't it just a case of 'artist gets commission'??
I really don't understand the problem - it's a nice execution of the brief that echoes their idents (which have had nothing but universal praise since they first started running).
What's Aquinas got to do with anything?
Dave
2008-05-27 14:28:48


The 'sculpture' is a (choose-your-own-adjectival-expletive) *logo* tarted up in an artist's conceptual, concealing pomp.

I've slowly been creating a desk based sculpture of books. It's as if the speed in which I clean isn't able to keep up with the stacking. The stolen moments not cleaning begin to satisfy my slovenly need for inertia
honest joe
2008-05-27 17:48:22


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