We were never that bothered by chemistry at school - the lab coat being such a tricky look to pull off and all - but maybe if they'd explained it like this we'd have paid more attention...

Directed by Hungry Man's Roderick Fenske this spot was commissioned by agency Media Consulta and producer Till Drier for the Marie Curie programme which provides funding and logistical help to students who study science. Apparently, Fenske's father was a scientist who impressed upon the young lad that science was never boring if you just talked about it in the right terms. And so he created a humorous metaphor that was not only educational but reminded people about how much fun science could be. Thus was “Chemical Party/Electricity” born.