7 Comments

I get that it was difficult. But worth it?
mattymatt
2008-05-31 07:46:54

I have to say "so what"...?
Simon Watson
2008-05-31 14:30:56

Left me completely unmoved.
Somehow oddly disappointing.
Mac
2008-05-31 14:41:07

Maybe things don't look so jaded from Australia, but I thought it was wonderful in its ambition. In a world of expedience and planned obselescence, it demonstrated 'Difficult is worth doing' beautifully. At every turn, at the planning, writing, making and placing, it would have been much easier not to do this idea. Well done, whoever.
Able & Baker
2008-06-02 08:38:24

As a lover of all Honda's recent adverts (except that recent building block one) I have to say I think this them back to their best. Liked the voice over, added a nice bit of character.

How hard has it become to be the 'first' to do something these days?

Just a shame I missed the live broadcast, so thanks CR
Edward Lamb
2008-06-02 10:32:11

Crashed plane was in live TV ad.

http://news.bbc.co.uk/2/hi/entertainment/7430441.stm
Action Man
2008-06-02 12:51:47

I think Honda's ads are always unusual and provoke discussion - job done on this one certainly!

I'm often wary of advertising in the form of 'never been done' stunts but I think in this instance it's relevant and works really well.

I liked the simplicity of the editing - no additional soundtrack or fancy camera angles, they let the stunt and the skydivers take centre-stage.
It also emphasizes that if you do something right you don't need to dress it up.
Helen-LG
2008-06-02 15:03:10

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