Sheesh, Zoetropes eh, you wait for ages to see one then two come along at once. While Fallon is reportedly basing its next Sony Bravia spot around a real-life zoetrope built in an Italian square, Poke has created this virtual version for Topshop...

The Topshop work ties in with the store's Christmas campaign which is based around a fairy tale written by Lulu magazine's Charlotte Sanders. Poke has extended it online by creating a rather charming zoetrope-based game: the user spins the zoetrope around as fast as they can in order to win prizes.

So, zoeteropes. Big new trend for '09. You heard it here first...