One of several new British Airways outdoor ads. Photography: Adam Hinton
 
Still buzzing from absorbing the wealth of great photography collected together in our Photography Annual, we spotted a brand new, photography rich, campaign for British Airways that features shots by one of the photographers featured in said Photography Annual, Adam Hinton.

Actually, the ad agency behind the new campaign, Bartle Bogle Hegarty, enlisted the services of Hinton (represented by Wyatt Clarke & Jones) and also four Magnum photographers: Peter Marlow, Steve McCurry, Stuart Franklin and Olivia Arthur – asking them to explore cities beyond the usual guidebook stuff and capture the real essence of the places, the idea being that it's the things we observe off the beaten track on our travels that really enrich our holidays. Here are a selection of outdoor ads from the campaign.

This execution also features photography by Hinton

The ads below all feature images shot by Peter Marlow:

Press ads will gather multiple images and have longer copy - below is a single page ad promoting the wonders of Paris and also a double-page spread with images taken in India:

Credits
Client: British Airways
Ad agency: BBH
Creative team: Daniel Schaefer and Szymon Rose
Creative director: Mick Mahoney
Photographers: Peter Marlow, Steve McCurry, Stuart Franklin and Olivia Arthur – all at Magnum and Adam Hinton @ Wyatt Clarke & Jones