Ford Fiesta This Is Now ad, Agency: Ogilvy London, Creatives: Dom Sweeney, John Crozier, Production company: BlinkINK, Director: Noah Harris, Post-production: Framestore

The concept behind this ad for the new Ford Fiesta initially appears fairly straightforward. It opens with individual television screens appearing within a suburban setting, before coming together to form the rough shape of a car. The TVs then 'drive' through the city streets before morphing into the actual car at the end of the spot. So far, so car ad. What makes the commercial unusual, however, is what the television screens contain, and the way in which this content was created...

By Kristofer Strom

The spot was directed by Noah Harris, yet contains contributions from over 20 other young designers, filmmakers and artists, who each created short pieces of moving image content. Harris, who steered the direction of the films throughout, then worked with the post team at Framestore to create a fluid 30-second piece to show on the screens. Shown here is a selection of the original films that were made by for the ad.

By Maxim Zhtestov

The aim was to capture a sense of the 'now', with all the contributors chosen for their cutting edge cred­entials. "The idea came about through the design of the Ford Fiesta, which was influenced by the zeit­geist," explains Harris. "The whole concept of the zeitgeist means you can’t really just sit down and make all the stuff yourself – it was key to me to get many others involved."

By Alex Turvey

"There’s a massive spirit of collaboration in the design world now, so it’s how I like to work," continues Harris. "Advertising can be quite a singular thing, but there’s no reason why it has to be."

By Carl Burgess

By Chrissie MacDonald

By Page Tsou

By Andy Forshaw

By David Wilson

By Jess Bonham & Nicky Yates

By Blip Boutique

By Dan Tobin Smith

By Lucia Testo

By Rachel Thomas

By Freddie Yauner

By Chris Hewitt

By Benjamin Ducroz

By Squint Opera

By Grant Maisey