CR Blog
Green's Grow for Royal Mail
Posted by Patrick Burgoyne, 9 October 2008, 15:27 Permalink Comments (6)
Johnny Green's Royal Mail ad has some of the charm of 1950s public information films
Apparently the commercial, titled Grow, is to try to persuade UK businesses to use Royal Mail – a market where it now faces significant competition. Five different firms are shown to be thriving (they must be the only ones who are right now) thanks to using Royal Mail services .
The stop frame animation works particularly well with a bustling soundtrack that recalls black and white films of the wonders of modern manufacturing circa 1955.
And creative team Diane Leaver and Simon Rice must take credit for producing a charming idea out of what must have been a pretty unpromising brief.
6 Comments
I think that's about as obvious and derivative a solution as could possibly be done right now. Can we have some micael gondry stop frame animation circa 2002 please - its all the rage we here. Can you make it look like that really nice golf advert and can you just send me to sleep with some dulcet British Airways style voice over. oh please... can you.
Well done, pat yourselves on the back everyone in britain is dying to go out and post everything they ever owned to whoever as they've all lost there minds off the back of this.
you're quite simply clogging up the internet for the rest of us with drivel like this. Banal in my opinion.
2008-10-10 10:51:24
The ad is quite clearly aimed at businesses. Your "well done..." comment makes no sense.
2008-10-10 12:01:35
In my opinion you are the one that is Banal 'Coda'. Royal Mail Rock.
2008-10-10 13:25:24
I just read your post in my feed reader, and it was joined by a bunch of spam links (about 200 of them grouped together) for cialis. I hope the attack isn't causing too much harm on the backend.
2008-10-10 15:08:33
Thanks for letting us know David. I've cleaned all that out now and am going to check all the other recent posts.
Patrick
2008-10-10 15:14:12
Did Michel Gondry invent stop motion animation? Is this even anything like his work? Or is that the only reference you could think of Coda?
Some people might say naming yourself after a code editor is banal. Or that developers shouldn't comment on aesthetics. Look at me! I can make inflammatory statements as well!
We'd care about your opinion Coda, if it wasn't so uneducated.
2008-10-13 10:36:43
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Patrick Burgoyne