CR Blog
Return (2) of the Mac
Posted by Gavin Lucas, 22 October 2008, 17:41 Permalink Comments (9)
Apple has just fired off this, a second shot in the direction of Microsoft's I'm A PC commercial...
Stop the bickering, enough already.
Credits
Client: Apple
Agency: TBWAMedia Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Jason Sperling
ACD/Sr. AD: Chuck Monn, Jamie Reilly
Senior Copywriters: Kevin Tenglin, Krista Wicklund
Agency Producer: Serena Auroux
Production Co: Epoch Films
Director: Phil Morrison
DP: Peter Donahue
Editorial Co: Mad River Post
Editor: Val Thrasher
Post Co: Brian Robinson, Stefan Sonnenfeld @ Company 3
9 Comments
Keep the bickering going, I've not had enough!
2008-10-22 18:19:56
Let's get the hood wars going. We already have colours when do the drive-by's start?
2008-10-22 19:44:48
this is great. let the war begin.....
2008-10-23 08:11:34
So bad... Mac has so lowered itself.
I cant believe designers, who should be a critical or at least slightly discerning breed all go for this childish, ignorent and all-round dull branding exercise.
As a company it is such a disgusting dictator-like 19th century-style, industrial mega-concern...
it makes me yearn for something else... A company that doesnt dictate the way my screen looks, my desktop is arranged, my music library is organized (and which music I can listen to), the programs I uses (and its shortcuts), etc.
2008-10-24 15:09:52
It hasn't worked for John McCain.
And they both have Mac (Mc) in their name.
Ok, I've lost you all there.
2008-10-24 15:31:59
All publicity is good publicity (sic) but it's the creativity that's important not the application/platform.
Having said that, any more bickering and I'll go back to using blue crayon on CS10 and doing seps on acetate overlays...
2008-10-24 15:42:54
this is getting really stupid now... apple should better point out why their products should be better. why is there a glossy screen? why is a mac much more expensive than a pc? pc bashing is just lame...
2008-10-28 22:30:53
It does seem slightly ironic that Apple have spent a load of money on producing an ad that criticises Microsoft for spending a load of money on ads... iPot vs MS Kettle, I think. On the other hand, it made me chuckle.
Of course Apple could save themselves a lot of money and post-production effort and just get Russell Brand to call up Steve Ballmer's answering machine.
2008-10-30 15:40:44
Yeah, whatever you Nathan Barley types
2008-10-30 17:31:25
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