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Beck's Live Studio

Advertising, Music Video / Film

Posted by Patrick Burgoyne, 25 September 2008, 15:39    Permalink    Comments (3)

livestudio.jpg

Artists will be creating works live online this week as part of a campaign for Beck's devised by Dare

For the Beck's Live Studio - the latest in a series of events trying to marry different artforms - Dare has hired a warehouse in which the artists will work this week.

They will create original works inspired by tracks created by users of the site who, over the past few weeks, have been invited to remix songs by the likes of Moby, Roisin Murphy, Midnight Juggernauts, Axwell and Does It Offend You, Yeah? using the Beck's Music Mixer.

The best ones are being piped in to the studio - the artists create a piece live in response to the track with their efforts screened on the site via a live feed.

music-mixer.jpg

3 Comments

Is it just me who's getting tired of this slew of 'live art' installations? (Nike, YCN, etc.) It just seems to be a lazy way to get lots of creative people involved without having to think of a creative way of doing it - the new ford ad or the Beck's special edition labels feature a range of people, but in a more interesting way than collecting people together in a warehouse.

I just find it a bit dull really.
Ed
2008-09-26 09:50:35


It's just a brand trying to 'own' that art school creative scene. It's working, it's on here aint it?
Chris Davenport
2008-10-01 14:07:18


The new ford ad or the Beck’s special edition labels feature a range of people, but in a more interesting way than collecting people together in a warehouse.
They will create original works inspired by tracks created by users of the site who, over the past few weeks, have been invited to remix songs by the likes of Moby.
I just find it a bit dull really.
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sam
Jobs in London Info
sam
2009-04-23 11:54:31


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