CR Blog
Beck's Live Studio
Advertising, Music Video / Film
Posted by Patrick Burgoyne, 25 September 2008, 15:39 Permalink Comments (3)
Artists will be creating works live online this week as part of a campaign for Beck's devised by Dare
For the Beck's Live Studio - the latest in a series of events trying to marry different artforms - Dare has hired a warehouse in which the artists will work this week.
They will create original works inspired by tracks created by users of the site who, over the past few weeks, have been invited to remix songs by the likes of Moby, Roisin Murphy, Midnight Juggernauts, Axwell and Does It Offend You, Yeah? using the Beck's Music Mixer.
The best ones are being piped in to the studio - the artists create a piece live in response to the track with their efforts screened on the site via a live feed.
3 Comments
Is it just me who's getting tired of this slew of 'live art' installations? (Nike, YCN, etc.) It just seems to be a lazy way to get lots of creative people involved without having to think of a creative way of doing it - the new ford ad or the Beck's special edition labels feature a range of people, but in a more interesting way than collecting people together in a warehouse.
I just find it a bit dull really.
2008-09-26 09:50:35
It's just a brand trying to 'own' that art school creative scene. It's working, it's on here aint it?
2008-10-01 14:07:18
The new ford ad or the Beck’s special edition labels feature a range of people, but in a more interesting way than collecting people together in a warehouse.
They will create original works inspired by tracks created by users of the site who, over the past few weeks, have been invited to remix songs by the likes of Moby.
I just find it a bit dull really.
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sam
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